Evolv Phantom Campaign
I created an advertising campaign for one of Evolv's climbing shoes called Phantom. I used my own photography to create eye-catching yet slightly creepy graphics that allude to phantoms. Evolv is based in Southern California, so I featured Joshua trees, which are an iconic part of SoCal climbing. The trees were incorporated in a ghostly way. The graphics are adapted to posters, social media posts, and billboards.